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Transformation Planning & ReadinessCustomer Case Study

Hosted by Tessera Labs: Turning Enterprise Ontology into Business Impact

November 12, 2026 · 9:00 AM – 9:40 AMAtlantic Ballroom D
Jim Robshaw

Jim Robshaw

Head of AI Client Strategy · Tessera Labs

Jim Robshaw is Head of AI Client Strategy at Tessera Labs, where he helps enterprise clients use AI to modernize their legacy technology estate. He came to Tessera as a customer before he joined the company. As Chief Data & AI Officer at Xerox, he built an operating model around Tessera Labs for ERP and CRM consolidation and C-level insights, and led ERP rationalization using Tessera for data harmonization across a company with $8B+ in revenue and 23,000 employees. He brings a buyer's understanding of what it takes to move AI from pilot to production, and ties every initiative to savings the business can measure. Before Xerox, he held senior technology leadership roles at Private Health Management, Aon, Cisco Systems and UPS. Jim has spoken at Cisco Live, Snowflake, TechCrunch and CIO leadership forums, advises Myriad Ventures, and holds an MBA from Centenary University.

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Carlos Estala

Carlos Estala

Director, Center of Excellence · Tesseralabs.ai

Carlos Estala Velasco is Director of the Center of Excellence at Tessera Labs, where he runs the operating model that turns the Tessera AI Platform into repeatable transformation outcomes across SAP and non-SAP landscapes. His focus is taking risk out of enterprise change: AI-automated custom-code remediation, data harmonization, and governed cross-system orchestration that make each transformation faster and cheaper than the last. Before Tessera, Carlos spent 17 years at SAP, most recently as an Enterprise Architect and Global Co-Lead of SAP Innovation Experience and the SAP AppHaus Network Partners, where he led co-innovation engagements with customers such as Cirque du Soleil and the NBA. He was recognized multiple times as an SAP Catalyst Employee for innovation and leadership, and brings 25 years of experience across North America, LATAM and Europe.

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About This Session

Successful enterprise transformation starts with a clear understanding of how the business works. Hear real examples of how Tessera captures relationships and business rules in an ontology that connects data, systems and processes across SAP’s toolchain. See how this context enables AI to improve processes and accelerate M&A integration, cloud adoption and modernization, turning transformation into measurable business value.

Sponsored by: Tessera Labs

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